Best The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 By Shoshana Zuboff
Best The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 By Shoshana Zuboff
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Ebook About THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEARONE OF BARACK OBAMA'S TOP BOOKS OF THE YEARShortlisted for The Orwell Prize 2020Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The GuardianThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.Book The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 Review :
I was really looking forward to reading this book but I read about 100 pages and put it down in frustration. It perhaps needs a better and more forceful editor because the author can't seem to decided if she want to write a flowery novel or an informative and topical book. She uses phases that make no sense and distract from the points she is trying to make. For example on Page 55 the end of the paragraph reads: "But the lessons of that day had not yet been fully tallied when fresh answers - or, more modestly, the tenuous glimmers of answers as fragile as a newborn's translucent skin-rose to the surface of the world's attention gliding on scented ribbons of Spanish lavender and vanilla." I expect to see this in a Romance novel not a book on Surveillance Capitalism. By eliminating such indulgences the book could be half the length, more focused and certainly more powerful. I am sure it is an important topic but in the end I did not finish it. I will wait for a more edited version that gets to the point. I really wanted to like this book.I'd read Zuboff's Age of the Smart Machine eons ago and became a bit of a fan of her thinking. Hence why when 'Surveillance' came out, I'd wanted it to be something akin to Harari's Sapiens/Homo Deus or even Kahneman's Thinking Fast and Slow. Alas, I was left a bit wanting by the time I turned its last page.Getting to the last page is no small feat. This is a beast of a book (I purchased the print version, as I wanted to earmark and highlight passages - without being surveilled!). And yet, while the work is exhaustively researched and footnoted, one is left exhausted in the end.Yes, important perspectives for our age are raised here, and Zuboff does sound the alarm on the firms creating new value on the digital surplus they create. But it feels like the thesis could have been advanced with half the pages and twice the speed.Worse, despite its length, there appear to be big idea chunks missing. The role of the courts and the regulator in grasping and remedying excesses - perhaps defining a new regulatory framework for use of digital crumbs we leave - is not fully canvassed. There is lengthy discussion of Senate deliberations in the 1970's around the MK Ultra, depatterning and mind control. Yet there is nothing on what would seem more appropriate - Zuckerberg's testimony before Congress in April 2018. There was a lot of grist for the Zuboff mill here, yet we read nothing. Perhaps the testimony came out after the tome went to press? Doesn't seem so - there is a cite to a piece in the Intercept on April 13, 2018, three days after Zuckerberg's testimony to Congress. That testimony seemed rather on point to Zuboff's work, yet no word (unless I missed it, entirely possible!) commentary from Zuboff. Contractual obligations to get to press? Don't know, but were it the case, this most important event seems warranted to hold things off a week or two.What follows may be a nit, but given the deep care paid to detail, and the deep implication of the representation, it stands out. On page 514, Zuboff writes:"[Zuckerberg] envisions a totalizing instrumentarian order - he calls it the new global "church" - that will connect the world's people to "something greater than ourselves".Great quote, and rather powerful scary stuff, but the problem is the Zuck said no such thing. The cite references Zuckerberg's "Building Global Community" post from February 2017. Unless that quote changed, what it currently states is this:"Building a global community that works for everyone starts with the millions of smaller communities and intimate social structures we turn to for our personal, emotional and spiritual needs. Whether they're churches, sports teams, unions or other local groups, they all share important roles as social infrastructure for our communities."Zuckerberg doesn't hold Facebook out as a church, any more than he does holding it out as the Boston Bruins, Teamsters or a knitting club. And unless my CTRL-F fails me, that's the only reference to "church" there is. I'm not here to defend Zuckerberg, but this is certainly a miss on Zuboff in my books (particularly given the attention to detail otherwise shown).On the whole the issues raised are important. I'd recommend the book to anyone wanting to gain an understanding of a framework for the issues here. I'd certainly recommend it (or a fair summary of it) to lawyers, regulators, legislators and jurists who will run into these issues a la GDPR.But as to Zuboff's central thesis, that there is an unprecedented paradigm here that will change humanity forever, and how our democratic institutions and rule of law will fail to curb excesses of new business models and technological shifts, I'm unconvinced. Were our legislators equipped with the insight and talent to monitor, assess and rightly adjust use of our 'digital surplus', I'm sure we can get there. At the end of the day, it's about curbing excesses of those who seek to profit from others, and defining rules.That's not unprecedented - that's a human story old as time. 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