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The Everything Store: Jeff Bezos and the Age of Amazon-Brad Stone

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Ebook About
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."  Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Book The Everything Store: Jeff Bezos and the Age of Amazon Review :



As somebody who has been familiar with Amazon since they began (tech in Seattle is a small world), Amazon has always been in my peripherals so I was already somewhat familiar with Amazon's stigma, especially in this city, as well as what a lot of people have had to say about Amazon. This book only really scratches the surface of the mindset of Jeff and his executive team throughout the course of Amazon's history, but if you can take an objective viewpoint and read between the lines of the book you can get a pretty revealing idea of how Amazon operates and their philosophy behind a lot of what they do. There is a lot to get out of this book that other things are severely lacking (looking at you, New York Times).Like other people have mentioned, this book paints Jeff in a little bit of a strange light, only focusing on his ruthless approach to business and e-commerce and spending little time talking about the fact that he is indeed human and has a wide range of emotions and isn't actually Darth Vader incarnate.All in all, I enjoyed the book thoroughly. The pacing is quick, but not thin, and the author spends just enough time explaining situations to provide context without risking crafting a dense editorial. The language is smart, but not aloof, and the progression of the writing makes it easy to continue reading for long stretches of time unlike a lot of other books like this one.
I’ve been fascinated by Amazon and Jeff Bezos since I first heard about them in 1994-1995, and followed the company closely ever since, via articles, videos, and so on. When I helped launched Circuitcity.com in 1999, Amazon was one of the sites that I used for inspiration on a daily basis.I enjoyed reading this book; I learned a lot about Amazon’s history and culture. I always find the “backstories” interesting. Of course, I think you have to take any single article or book with a grain of salt; we humans tend to be subjective, myopic, and one-sided, even if our intentions are good. And, I don’t think the author actually interviewed Mr. Bezos, so that seems like a significant miss to me. But all in all, I don’t think the book comes across as either for or against Amazon, and it is a very easy read. If you’re trying to learn about Amazon, don’t limit yourself to this book, or any other single source of information. I’d particularly recommend reading the book's reviews written by Mackenzie Bezos and Andy Jassy.One really interesting tidbit was the story about Jeff having an open seat in meetings, where the “customer” is seated. Some people may think it a bit silly, but I don’t. I can’t think of a better constant reminder. I’ve found that I actually seem to have a lot of the same quirks and philosophies as Mr. Bezos, which is kind of cool. Like, frugality is one of my mantras too. It’s hard to find fault with much of anything, when Amazon has been so successful.

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